There are four ways that set us apart in the manufacturing process. To start with we utilize only Ultra Purified Water that undergoes 5 levels of purification: Filtration, Activated Carbon, Reverse Osmosis, Ion Exchange, and Ultraviolet Light. (Yes, many companies may filter the water, but this is not enough to eliminate much of the microbes, and so, the companies compensate by adding in a lot of preservatives.) Our 5 Step Purification Process completely eliminates harmful minerals, salts, and other organic matter, and in doing so, we do not need to add nearly as much preservatives to deter bacterial growth. (Only food grade preservatives, which are safe for consumption.)
Heat is commonly used by the beauty industry to kill bacteria and other microbes in products. The main problem is that heat does not discriminate and eliminates all the beneficial ingredients that have been added to the product. Cureology products are cold processed, so the botanicals, plant extracts, antioxidants, vitamins and minerals remain intact.
We use Microemulsion Technology in Cureology. Molecules are incorporated into products in micron size, making a far better emulsion of oils in water. The significance being that the product works faster and more efficiently.
We ensure that ingredients we use are nano active. Nano active ingredients are small enough to be able to penetrate the hair shaft. It is imperative that beneficial ingredients come in this form, so they actually benefit the hair and scalp, instead of just simply coating them.