We pride ourselves in what we don’t use in our products just as much as what we do use. In an industry filled with countless harmful or unnecessary ingredients, we have taken a step to the next level and banned all harmful and filler ingredients. There is nothing added to Cureology that does not serve a purpose. Many national hair brands add salts, fillers and waxes to their hair care lines. The results may look beautiful, but microscopically speaking the results are rather horrifying. These harsh chemicals coat the hair and only give the appearance of healthy hair. Waxes, for example, are an inexpensive way of cosmetically making the hair shinier, while in actuality just coating it and have no real benefit. Many other harsh chemicals clog the scalp, preventing nutrients and oxygen to penetrate.
At Cureology, we have rejected the use of ammonium lauryl sulfate, ammonium laureth sulfate and sodium lauryl. This group of chemicals, known as sulfates, are linked to skin irritation and the dulling of hair color. Sulfate is used in many hair lines because it is a good cleanser, but, unfortunately, it also strips away natural oils and hair color. Our replacement is a coconut-based soap, which is both a natural and gentler alternative.
Bottom line: Cureology does not contain Cocamide MEA, Sodium Hydroxide (Salts), Fillers, Waxes, Phthalates, Sulfates or Parabens.