We started our first hair care line in 1989 in response to a need we saw in the hair care industry. We had about 40 hair salons of our own, retailing various national hair care lines, but none in which we thought reached our standards when it came to processing and the quality of ingredients used. So, our baby, as we like to call it, was born, and we haven’t looked back since.  

Our laboratory and research center is based in Houston, Texas. Since our products are boutique and not mass produced, we know every single ingredient that goes into our products and can guarantee the quality of each by the way we process. We use organically grown ingredients, which we make certain are available from renewable sources and process in a manner that retains the potency of our ingredients. And of course, we would never dream of testing on our furry friends.  Cruelty-free is the way to be!

Cureology Beauty was born in 2012 as a cause based brand. Cureology’s focus and mission is to give back and bring greater attention and awareness to various breast cancer charities and foundations. Advocacy begins with each of us, and with each purchase of a Cureology product you are making a donation towards breast cancer screening, research and education.  

4 things we do differently

There are four ways that set us apart in the manufacturing process.  To start with we utilize only Ultra Purified Water that undergoes 5 levels of purification: Filtration, Activated Carbon, Reverse Osmosis, Ion Exchange, and Ultraviolet Light. (Yes, many companies may filter the water, but this is not enough to eliminate much of the microbes, and so, the companies compensate by adding in a lot of preservatives.) Our 5 Step Purification Process completely eliminates harmful minerals, salts, and other organic matter, and in doing so, we do not need to add nearly as much preservatives to deter bacterial growth.  (Only food grade preservatives, which are safe for consumption.)   

Heat is commonly used by the beauty industry to kill bacteria and other microbes in products. The main problem is that heat does not discriminate and eliminates all the beneficial ingredients that have been added to the product. Cureology products are cold processed, so the botanicals, plant extracts, antioxidants, vitamins and minerals remain intact. 
We use Microemulsion Technology in Cureology. Molecules are incorporated into products in micron size, making a far better emulsion of oils in water. The significance being that the product works faster and more efficiently. 

We ensure that ingredients we use are nano active. Nano active ingredients are small enough to be able to penetrate the hair shaft. It is imperative that beneficial ingredients come in this form, so they actually benefit the hair and scalp, instead of just simply coating them. 

what cureology does:

• Adds volume, thickness and body to hair
• Keeps color vibrant
• Prevents photo-aging of hair fibers
• Moisturizes dry hair
• Gives incredible shine
• Repairs brittle hair and split ends
• Prevents premature hair loss
• Protects Against UVA, UVB and Pollutants
• Strengthens and maximizes hair repair

what we don't use in cureology

We pride ourselves in what we don’t use in our products just as much as what we do use. In an industry filled with countless harmful or unnecessary ingredients, we have taken a step to the next level and banned all harmful and filler ingredients. There is nothing added to Cureology that does not serve a purpose. Many national hair brands add salts, fillers and waxes to their hair care lines. The results may look beautiful, but microscopically speaking the results are rather horrifying. These harsh chemicals coat the hair and only give the appearance of healthy hair. Waxes, for example, are an inexpensive way of cosmetically making the hair shinier, while in actuality just coating it and have no real benefit. Many other harsh chemicals clog the scalp, preventing nutrients and oxygen to penetrate. 

At Cureology, we have rejected the use of ammonium lauryl sulfate, ammonium laureth sulfate and sodium lauryl. This group of chemicals, known as sulfates, are linked to skin irritation and the dulling of hair color. Sulfate is used in many hair lines because it is a good cleanser, but, unfortunately, it also strips away natural oils and hair color. Our replacement is a coconut-based soap, which is both a natural and gentler alternative. 

Bottom line: Cureology does not contain Cocamide MEA, Sodium Hydroxide (Salts), PEGs, Fillers, Waxes, Gluten, Phthalates, Sulfates or Parabens. 

our anti-aging complex

Through the hair’s aging process, which is expedited by chemical processing, exposure to pollutants, or aging, our hair takes a beating. Hair loses its shine, luster, softness, body and tensile strength, becoming duller, more porous, dry and brittle. This results in frizz and split ends, so to compensate and reverse the damage, Cureology rejuvenates the scalp and renews the follicles by transforming the hair cycle from the catagen and telogen phase to the antagen or growth phase cycle. 

Cureology Anti-Aging products are created with micronized silk proteins and silk amino acids, which have a low molecular weight and can penetrate into the hair shaft.

environmental and ethical responsibility

Cureology Beauty Products are produced with respect for human health and the environment. 

We adhere to the following practices and principles: 

• Procure and use only ingredients that are available from renewable sustainable resources. 
• Use simple packaging with post consumer material to minimize the environmental impact or carbon footprint.  
• Use only organically grown ingredients.
• No animal testing. Cruelty-free brand.
• Donating 10% of proceeds of Cureology to the breast cancer cause.